Now doctors say e-cigarettes do help you quit – and could save millions of lives…
Lighting up the December night sky outside London’s O2 Arena are huge video billboards – and at a concert by British rock band Stereophonics, there is one sponsor: E-Lites, the UK’s largest electronic cigarette company. Not very rock and roll… or is it?
Stands selling the devices do a roaring trade, while the VIP bar has sold out. As the band take to the stage, the green glow of e-cigarettes can be seen amid the flashes of countless mobile phones. Celebrity fans of vaping – the verb used to describe the ‘smoking’ of e-cigarettes – include Leonardo DiCaprio, Cara Delevingne, Robert Pattinson and Paris Hilton. So it is seen not only as socially acceptable but, whisper it, cool.
